Faustina was born into a poor family that had to live off the land by farming cassava tubers which were primarily used as food. Now in her 40s, she has built an incredible business from cassava which she processes into gari – a very popular staple in West Africa.
Her product is sold within and beyond the borders of Ghana, including Mali, Niger and Nigeria. In her drive to make a different and brighter future for her kids, this mother of three set out to organize fellow women in her community who were unemployed and needed a sustainable source of income. With over 30 women recruited on her team and a bank loan of 3,400 Ghana Cedis ($1,700), Faustina started her rural cassava processing business. She used the loan capital to support these women to plant cassava on their land, while she bought the harvested cassava tubers from them. This ‘everybody wins’ model allowed Faustina to have a steady and loyal supply of cassava which she processed into gari while the women farmers earned a decent living for themselves.
Using modern cassava processing equipment she purchased with the loan and cheap labour within her rural community, Faustina’s business produces nearly 20 tonnes of gari every week. The produced gari is packaged in 150 kilogram bags and sold at 90 Cedis ($50) per bag. With a business that earns her nearly $100,000 every year, Faustina has fulfilled her dream of financial independence and can afford fees for the private school her children attend. The quality of her products has won her several local and international awards and certifications that make her a highly sought after cassava farmer and producer. She currently uses her amazing story and experience to inspire hundreds of rural women who can benefit from the enormous potentials of cassava production.
She currently sits on the steering committee of the Root and Tuber Improvement and Marketing program funded by the International Fund for Agricultural Development. Faustina still aspires to become the biggest and best Cassava processor in the whole of Ghana. Are you one of those who think your gender, educational or social background is a reasonable excuse not to start your own business? We hop Faustina’s incredible story has jolted your reality. Is there a common product in your environment, like cassava, that can repackaged or innovated around? What are you doing about it? Also see our article on Cassava and Gari production for everything you need to know about this business and how to get involved.
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