WHY IS TUMBLR WORTH $1.1 BILLION?

tumblrIn the boldest move yet by new CEO Marissa Mayer, Yahoo is set to buy the blogging site Tumblr for a whooping $1.1 billion. The move is a bet that Tumblr’s large community of users is a source of potential profits. While Tumblr is a fast-growing startup, it has not generated significant revenue to worth $1.1 billion.

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