With more than one billion unique visitors every month, YouTube asserted last night that the battle between television and the online video giant is over. YouTube claimed victory with six billion views per month. YouTube generated about $4 billion in revenue in 2012, up from $2.5 billion in 2011.
YouTube began a big push into original content in 2007 with its YouTube Partner Program that rewards creators of original content. Over one million creators are earning money from their YouTube videos. This effort has certainly helped to grow viewership and spurred interest from other movie production houses to acquire successful talent and programs from YouTube, such as the DreamWorks Animation SKG Inc. acquisition of YouTube video creator Awesomeness TV for $33 million. You can read about that here.
YouTube for Business
What this means for small and large business is a new attention to video as a marketing channel. Many savvy marketing departments are already leveraging YouTube by building out custom channels, hiring upcoming talent, or sponsoring YouTube “stars” who help them reach new customers. Eric Schmidt‘s message in last night’s pitch to advertisers is to “follow the audience.” Your company should pay attention to the site if any of the below stats ring true for your organization:
70% of YouTube traffic comes from outside the US
YouTube is localized in 53 countries and across 61 languages
In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up with their activity on the site
We have more than a million advertisers using Google ad platforms, the majority of which are small businesses
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