Nollywood Takes Another Great Leap As Emirates Introduces Nigerian Movies Emirates, one of the world fastest growing airlines and leader in on-board entertainment, has introduced the world to the Nigerian movie industry in-flight. Emirates now features Nigerian movies on their award winning ice entertainment system on board all their 200 aircraft across the globe; connecting passengers with this growing industry, now the third largest in the world. With this introduction Niigerias Nolloywood is set to become no 2 in the world in terms of viewership and revenue generation.
The Nigerian movie industry has been making great strides lately with some of its movies now being featured in international film festivals and premiered in Hollywood; for example, the latest Jeta Amata movie, Black November, recently had a red carpet premiere in Hollywood.
The growth in the industry has been propelled by its increasing popularity domestically as well as an audience that has gone beyond the original African fan base.
In less than two decades, Nigeria’s film industry, or “Nollywood as it has come to be known, has become the ‘embodiment of Nigeria’s soft power.’ It has become a phenomenon, which has helped shaped perceptions and provides a dramatic visualisation of the rich African culture and traditions. The Nigerian movie industry has also reflected the resilient entrepreneurial spirit of the continent and stands out as the cultural mainstay of Africans in the Diaspora.
The industry is set to mature and expand with more international exposures. The screening of Nigerian movies on Emirates Airline, a carrier known for service excellent and innovation, is a win -win both for the industry as a whole and entertainment-loving passengers from Nigeria and indeed the world over.
The Emirates ice (information, communications, entertainment), has been recognised as one of the world’s best in-flight entertainment systems; featuring over 1400 channels of the latest films, TV shows, music and games on individual TV screens in each seats, in every class.
Emirates was the first airline in the world to introduce a personal entertainment system on a commercial aircraft with the introduction seat-back screens in every seat 1992. All three classes of Emirates flights feature a personal in-flight entertainment system.
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