TWITTER’S SET TO SURPASS $1 BILLION MARK IPO

twitter-logo-postTwitter’s advertising business is growing so fast, it’s hard to get a handle on.For the second time in six months, eMarketer has revised its revenue estimates for the social messenging service sharply upward, citing rising demand for the kind of native and mobile ad inventory it offers and a continuing extension of its reach.twitterhhhTwitter is now expected to take in $950 million in 2014 before vaulting to $1.33 billion the following year. This year’s revenues are pegged at $582.8 million, a year-over-year doubling. barchartJust a year ago, eMarketer was estimating Twitter’s 2014 haul at $540 million. It revised that upward to $807.5 million last September. With an IPO likely slated for next year if not sooner, other sources have been even more talks about the company’s monetization prospects, suggesting it may cross the $1 billion mark in time for the offering, or at least draw within sight of the finish line.

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2 Responses to TWITTER’S SET TO SURPASS $1 BILLION MARK IPO

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