Corseted into a size 18 white denim dress, wearing heels that make her about 6-foot-2, she is set for any runway- the plus-size woman.
The New York Times endorsed the plus size fashion business as a fast rising business venture. “Every curvy girl that has money in her wallet is willing to spend that money shopping to buy beautiful items for her self.”
Now retailers are realizing that this apply most to plus size ladies as well and need to cash in quickly. A report released by the Centers for Disease Control and Prevention reported that 38% percent of the adult population was obese last year 2012, the highest percentage yet. Almost two-thirds of a Nigerian women is either overweight or obese, according to the most recent research figures, when it comes to fashion” this unique people need to look good, but the major challenge they have is getting to find quality wears for the modern woman.
As doctors and public health officials encourage Nigerian’s to slim down and live healthy, some fashion labels like Elber’ are embracing our plus size Nigerians, as they are and making millions of Naira providing plus size clothing. Big designers have decovered the fattening of Nigerian’s is a big business opportunity and can make you a multimillionaire overnight, these plus size women don’t normally find clothes that are modern and fitting, imagine if you tap into this opportunity and are reinvigorating a market that had faltered during the recession.
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